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Healthcare Marketing: Key Influencers are Physicians
Guest Blog Post By Ian Orekondy, Director of Digital Media – UBM Medica Patients Value Healthcare Professionals for Health Information More Than Any Other Source After hospitals across the country...
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Healthcare Marketing: 10 Social Media Mistakes
The worst-ever advice about social media Russell Working wrote an article that appeared in HealthCare Communication News listing the ten worst tips about social media. That list is here in its...
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Healthcare Marketing: Five More Social Media Mistakes
Social media mistakes damage reputations and brands. Learn from the mistakes of others. Although not specifically directed to healthcare and hospital marketers, an article written by A.J Ghergich, CEO...
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Healthcare Marketing: What Marketers Can Learn from the Presidential Election
What a brand promises and how a brand acts must be consistent. Otherwise the brand suffers….. and presidential candidates lose elections. This blog is a little longer than most but I think it’s worth...
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Healthcare Marketing: Media as the “Big Idea”
Media strategy is just as important as the creative strategy. Sometimes maybe more. As marketers we are always looking for the “Big Idea”. And by the “Big Idea” we are usually referring to the...
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Healthcare Marketing: When “Big Data” is Not So Big
All the consumer information that is available to us cannot take the place of the “Big Idea.” Big data is the BIG deal these days. Big data is the term used for the tremendous amount of information...
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Healthcare Marketing: 5 Social Media Suggestions for Hospitals
Here are 5 excellent suggestions offered by Marianne Aiello in an article for HealthcareLeaders Media. It’s republished in its entirety. In 2013 the new millennium officially became a teenager. And...
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Hospital Marketing: Social Media Facts to Consider for 2014 (Part 4 of 4)
Facebook and YouTube are in your face! The use of social media continues to grow. Facebook now claims over 1 billion users worldwide. It’s not just a phase; online social networking is here to stay....
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Healthcare Marketing: Current Trends in Social Marketing for Hospitals
Best practices for healthcare organizations utilizing social media. Zsolt Bicskey writing for business2community.com recently gave what he thought were the top trends and best practices for using...
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Healthcare Marketing: For Stickiness – Motivate Your Audience
Understanding what motivates your audience helps make your message resonate. Understanding your audience is a key ingredient for successful messaging. Healthcare marketers must know and understand...
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