Clik here to view.
Healthcare Marketing: Around the Internet in 60 Seconds
It’s mindboggling what happens each minute on the internet. Like 695,000 Facebook updates, 168 million emails sent, 694,000 search queries and 13,000 iPhone apps downloaded. Business Insider revealed...
View ArticleClik here to view.
Healthcare Marketing: Bring Back the Glory of Advertising
Adverting can be better. We can create better work. With all the tools available today we should be more effective. Think about advertising in the 50s, 60, 70s and 80s. Before the internet and...
View ArticleClik here to view.
Healthcare Marketing: 42 Ideas for Building a Better Hospital Brand
Becker’s Hospital Review published an article providing 42 tips for building and promoting a hospital brand as offered by Dr. Rhoda Weiss, a healthcare consultant, editor of Marketing Health Services...
View ArticleClik here to view.
Healthcare Marketing: Digital Newspaper Ads Effective
Newspaper digital ads provide a strong reach and reader responsiveness. Newspapers are struggling. Circulation and ad revenues are down. Some newspapers have stopped the presses or reduced their...
View ArticleClik here to view.
Healthcare Marketing: Mobile Prime Time Same as TV Prime Time
Mobile usage peaks at 7 PM daily and continues strong through the evening. As mobile marketing becomes more feasible and the opportunities for local mobile marketing beginning to accumulate, it’s...
View ArticleClik here to view.
Healthcare Marketing: Key Influencers are Physicians
Guest Blog Post By Ian Orekondy, Director of Digital Media – UBM Medica Patients Value Healthcare Professionals for Health Information More Than Any Other Source After hospitals across the country...
View ArticleClik here to view.
Healthcare Marketing: 10 Social Media Mistakes
The worst-ever advice about social media Russell Working wrote an article that appeared in HealthCare Communication News listing the ten worst tips about social media. That list is here in its...
View ArticleClik here to view.
Healthcare Marketing: Five More Social Media Mistakes
Social media mistakes damage reputations and brands. Learn from the mistakes of others. Although not specifically directed to healthcare and hospital marketers, an article written by A.J Ghergich, CEO...
View ArticleClik here to view.
Healthcare Marketing: What Marketers Can Learn from the Presidential Election
What a brand promises and how a brand acts must be consistent. Otherwise the brand suffers….. and presidential candidates lose elections. This blog is a little longer than most but I think it’s worth...
View ArticleClik here to view.
Healthcare Marketing: Media as the “Big Idea”
Media strategy is just as important as the creative strategy. Sometimes maybe more. As marketers we are always looking for the “Big Idea”. And by the “Big Idea” we are usually referring to the...
View ArticleClik here to view.
Healthcare Marketing: When “Big Data” is Not So Big
All the consumer information that is available to us cannot take the place of the “Big Idea.” Big data is the BIG deal these days. Big data is the term used for the tremendous amount of information...
View ArticleClik here to view.
Healthcare Marketing: 5 Social Media Suggestions for Hospitals
Here are 5 excellent suggestions offered by Marianne Aiello in an article for HealthcareLeaders Media. It’s republished in its entirety. In 2013 the new millennium officially became a teenager. And...
View ArticleClik here to view.
Hospital Marketing: Social Media Facts to Consider for 2014 (Part 4 of 4)
Facebook and YouTube are in your face! The use of social media continues to grow. Facebook now claims over 1 billion users worldwide. It’s not just a phase; online social networking is here to stay....
View ArticleClik here to view.
Healthcare Marketing: Current Trends in Social Marketing for Hospitals
Best practices for healthcare organizations utilizing social media. Zsolt Bicskey writing for business2community.com recently gave what he thought were the top trends and best practices for using...
View ArticleClik here to view.
Healthcare Marketing: For Stickiness – Motivate Your Audience
Understanding what motivates your audience helps make your message resonate. Understanding your audience is a key ingredient for successful messaging. Healthcare marketers must know and understand...
View Article